Poster Analysis: Friday the 13th

- The key image is set in the woods with the villain in the centre of the poster. The camera angle is slightly low so that the villain is emphasised as a high authority and intimidating to us. The fog and crowded trees around him communicates the stereotypical view of a horror film. The fact that you cannot see his face completely because he is standing away from the light gives us the impression that no one knows who he is, and that mask that he wears again hides his identity, cutting off any relation we might have to him, and any emotion we could have been able to see.

-The title is placed at the bottom of the poster in red lettering, this relates to the ideas of red being a sign of danger and blood. The word “Friday” and the letter “13^th” is put in bold so that it is emphasised to us, giving us the impression that this day and date is important to the film.

-The tagline is placed at the top “welcome to crystal lake” allowing us to connect this man to an isolated place in the woods. The fact that this man is stood in front of water also allows us to connect the tagline and the key image together and give us the impression that coming to this lake will introduce you to this man.

-The credit block and the studio and distributors logos are placed at the bottom of the film poster.